Under Auburn Skies
Under Auburn Skies
Under Auburn Skies
June 2024 - UX/Web designer
June 2024 - UX/Web designer
June 2024 - UX/Web designer
A harmonious collaboration
A harmonious collaboration
When my old bandmates in Under Auburn Skies approached me about designing their website, I knew this project would be both exciting and challenging.
When my old bandmates in Under Auburn Skies approached me about designing their website, I knew this project would be both exciting and challenging.
Their needs included:
Their needs included:
A custom design
Integration of order tracking and drop-shipping
A platform that would flex to the band's growth
A custom design
Integration of order tracking and drop-shipping
A platform that would flex to the band's growth
Understanding the landscape
Understanding the landscape
My first step was to analyze popular websites of bands in the same genre as Under Auburn Skies. This research provided valuable insights into effective layouts and features that resonated with similar audiences.
My first step was to analyze popular websites of bands in the same genre as Under Auburn Skies. This research provided valuable insights into effective layouts and features that resonated with similar audiences.
However, I knew that simply copying these elements wouldn't be enough – we needed to create something that uniquely represented Under Auburn Skies while meeting their specific needs.
However, I knew that simply copying these elements wouldn't be enough – we needed to create something that uniquely represented Under Auburn Skies while meeting their specific needs.
Market growth
The music industry is expecting a huge wave of growth over the next 5 years. Though the local scenes still lack a user friendly approach.
$45B
$20B
$0B
2019
2023
2027
$42.6B
Market growth
The music industry is expecting a huge wave of growth over the next 5 years. Though the local scenes still lack a user friendly approach.
$45B
$20B
$0B
2019
2023
2027
$42.6B
Market growth
The music industry is expecting a huge wave of growth over the next 5 years. Though the local scenes still lack a user friendly approach.
$45B
$20B
$0B
2019
2023
2027
$42.6B
Market growth
The music industry is expecting a huge wave of growth over the next 5 years. Though the local scenes still lack a user friendly approach.
$45B
$20B
$0B
2019
2023
2027
$42.6B
Market growth
The music industry is expecting a huge wave of growth over the next 5 years. Though the local scenes still lack a user friendly approach.
$45B
$20B
$0B
2019
2023
2027
$42.6B
Market growth
The music industry is expecting a huge wave of growth over the next 5 years. Though the local scenes still lack a user friendly approach.
$45B
$20B
$0B
2019
2023
2027
$42.6B
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent
Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Leveraging existing knowledge and new insights
Leveraging existing knowledge and new insights
Design outcomes:
My long-standing relationship with the band and their fans gave me a solid foundation to work from. I already understood many of their pain points and desires. However, to ensure we weren't missing anything, I planned a comprehensive post-launch feedback collection strategy. This included:
My long-standing relationship with the band and their fans gave me a solid foundation to work from. I already understood many of their pain points and desires. However, to ensure we weren't missing anything, I planned a comprehensive post-launch feedback collection strategy. This included:
Survey distribution via email and on the new website
Metric analysis to understand user behavior
User interviews to dive deeper into the fan experience
Survey distribution via email and on the new website
Metric analysis to understand user behavior
User interviews to dive deeper into the fan experience
Designing with purpose
Designing with purpose
Armed with my existing knowledge and inspired by successful sites in the genre, I set out to create a design that would:
Armed with my existing knowledge and inspired by successful sites in the genre, I set out to create a design that would:
Showcase Under Auburn Skies' music front and center
Provide easy access to merchandise
Clearly disaply upcoming shows and tour information
Include an Electronic Press Kit for industry professionals
Showcase Under Auburn Skies' music front and center
Provide easy access to merchandise
Clearly disaply upcoming shows and tour information
Include an Electronic Press Kit for industry professionals
The band was collaborative and involved in every step of the process.
The band was collaborative and involved in every step of the process.
Launching and learning
Launching and learning
The website launch was just the beginning. As agreed with the band, I would continue working with them post-launch, using the feedback collection methods we'd planned. This ongoing relationship would allow us to:
The website launch was just the beginning. As agreed with the band, I would continue working with them post-launch, using the feedback collection methods we'd planned. This ongoing relationship would allow us to:
Quickly address any issues that arose
Implement new features based on user needs
Continually review the site for improved performance and experience
Conclusion: A foundation for growth
Conclusion: A foundation for growth
This project was more than just a web design – it was about creating a flexible, user-centric platform that could grow and evolve with Under Auburn Skies and their fanbase. By combining my deep understanding of the band with structured research and a commitment to ongoing improvement, we created a website that not only met the immediate needs of Under Auburn Skies but also laid the groundwork for future enhancements.
This project was more than just a web design – it was about creating a flexible, user-centric platform that could grow and evolve with Under Auburn Skies and their fanbase. By combining my deep understanding of the band with structured research and a commitment to ongoing improvement, we created a website that not only met the immediate needs of Under Auburn Skies but also laid the groundwork for future enhancements.
Would you like to work together or just say hi? Send me an email :)
Would you like to work together or just say hi? Send me an email :)