Under Auburn Skies
Problem:
The band Under Auburn Skies needed a digital presence that reflected their brand, handled order tracking and drop-shipping, and could scale as the band grew. Previous local band websites offered poor user experiences, confusing navigation, and did not support band growth or merchandising.
Solution:
The new site was custom-designed to unite merchandise, streaming, tour info, and order management into a cohesive experience. Competitive research with top genre bands, combined with structured user feedback collection, informed the design and feature set.
Design process:
Started with a market and competitor analysis to establish best practices for music/band sites, then worked iteratively with the band to ensure needs were met at every phase. The site prioritized showcasing music, easy access to merch, and included an industry-ready Electronic Press Kit (EPK). Feedback was gathered post-launch through site surveys, analytics, and user interviews to enable rapid and ongoing improvements.
Key features:
Music-first homepage—easy streaming for fans
Built-in merchandise sales, order tracking, and drop-shipping
Clear tour/showcase information for fans and industry professionals
Electronic Press Kit to support outreach
Flexible, scalable platform for future band growth
Impact:
Streamlined music and merch discovery, supporting fan engagement
Foundation for scalable fan interaction and sales as the band grows
Ongoing, data-driven improvements established via real fan/user feedback