Massage Mastery
Massage Mastery
Massage Mastery
April 2024 - Lead designer and researcher
Introduction
Massage Mastery is a revolutionary mobile app that streamlines massage booking and management for clients and therapists alike. Leveraging user-centric design and data-driven insights, it offers a seamless, relaxing, and personalized experience.
Massage Mastery is a revolutionary mobile app that streamlines massage booking and management for clients and therapists alike. Leveraging user-centric design and data-driven insights, it offers a seamless, relaxing, and personalized experience.
For clients it solves common pain points like:
For clients it solves common pain points like:
tracking profile information
tracking profile information
viewing provider details
viewing provider details
accessing and updating intake forms
accessing and updating intake forms
For therapists, it addresses such challenges as:
For therapists, it addresses such challenges as:
scheduling apps lacking SOAP note capability
scheduling apps lacking SOAP note capability
having accessible evidence-based treatments
having accessible evidence-based treatments
having a robust database of modalities and conditions
having a robust database of modalities and conditions
Utilizing a vast knowledge base of massage modalities, Massage Mastery recommends specialized techniques and targeted treatment plans, ensuring effective, personalized care for every client.
Utilizing a vast knowledge base of massage modalities, Massage Mastery recommends specialized techniques and targeted treatment plans, ensuring effective, personalized care for every client.
Defining the problem
Defining the problem
After a decade as a massage therapist, I saw a problem. Scheduling and note-taking apps were sub-par. From weird flows to missing functionality, things needed improved.
After a decade as a massage therapist, I saw a problem. Scheduling and note-taking apps were sub-par. From weird flows to missing functionality, things needed improved.
I set out to gain market validation. I reached out to therapists in Oklahoma and Colorado who ranged from owning their own businesses to working at massage clinics, gyms, and chiropractic offices to better understand what things could be improved.
I set out to gain market validation. I reached out to therapists in Oklahoma and Colorado who ranged from owning their own businesses to working at massage clinics, gyms, and chiropractic offices to better understand what things could be improved.
Massage Scheduling App Issues
Massage Scheduling App Issues
Notification flow
Input and track
sessions notes
Real time session updates
App crashing and user
being logged out
The resounding design issues were:
The resounding design issues were:
The resounding design issues were:
The ability to input and track session notes
The ability to input and track session notes
The ability to input and track session notes
The flow after clicking on a notification
The flow after clicking on a notification
The flow after clicking on a notification
Key features
Key features
Easy booking:
Easy booking:
Real-time booking of preferred massage therapists with instant availability.
Real-time booking of preferred massage therapists with instant availability.
User profiles:
User profiles:
Personalized profiles with session tracking available to both clients and therapists.
Personalized profiles with session tracking available to both clients and therapists.
Treatment plans:
Treatment plans:
Based on client intake forms, the app provides therapists with tailored treatments.
Based on client intake forms, the app provides therapists with tailored treatments.
User research insights
User research insights
The user research and testing efforts have provided valuable insights into the potential success of the massage therapy app, paving the way for an optimized user experience and increased adoption among therapists and clients.
The user research and testing efforts have provided valuable insights into the potential success of the massage therapy app, paving the way for an optimized user experience and increased adoption among therapists and clients.
Usability
Usability
Insights from the testing identified some usability issues with the prototype.
Insights from the testing identified some usability issues with the prototype.
Validation
Validation
70% of therapists use some sort of note management app and about half of clients book through an app.
70% of therapists use some sort of note management app and about half of clients book through an app.
Experience
Experience
An A/B test was conducted to ensure a relaxing experience from the moment of booking.
An A/B test was conducted to ensure a relaxing experience from the moment of booking.
Note-taking prototype testing
Note-taking prototype testing
The prototype testing phase, involving 7 therapists, yielded the following key insights:
The prototype testing phase, involving 7 therapists, yielded the following key insights:
Usability Enhancements: The touchpoint analysis identified areas for improvement in the app's interface, particularly in the prototyping section, enabling design optimizations to enhance user-friendliness and streamline workflows.
Usability Enhancements: The touchpoint analysis identified areas for improvement in the app's interface, particularly in the prototyping section, enabling design optimizations to enhance user-friendliness and streamline workflows.
Workflow Clarification: The testing highlighted the need for more specific instructions to accurately represent the intended multi-flow user experience, informing future iterations of the prototyping process.
Workflow Clarification: The testing highlighted the need for more specific instructions to accurately represent the intended multi-flow user experience, informing future iterations of the prototyping process.
Booking prototype testing
Booking prototype testing
The dedicated booking prototype test, conducted with 19 users, revealed:
The dedicated booking prototype test, conducted with 19 users, revealed:
Functionality Refinements: Issues with unintended screen transitions, vertical scrolling limitations, and navigation challenges were uncovered, guiding improvements to the app's functionality and interface.
Functionality refinement: Issues with unintended screen transitions, vertical scrolling limitation, and navigation challenges were uncovered, guiding improvements to the app's functionality and interface.
User Demand Validation: Feedback from users affirmed the demand for such an app and provided insights into the expected flows for customers and massage therapists, reinforcing the product's value.
User demand validation: Feedback from users affirmed the demand for such an app and provided insights into the expected flows for customers and massage therapists, reinforcing the product's value.
Visual Design and Layout Testing
Visual Design and Layout Testing
The A/B testing phase, involving 19 participants and designers, focused on evaluating the following aspects:
The A/B testing phase, involving 19 participants and designers, focused on evaluating the following aspects:
Design Aesthetics: Participants provided feedback on the minimalistic design approach, color accents, and the balance between imagery and content, informing visual enhancements.
Design Aesthetics: Participants provided feedback on the minimalistic design approach, color accents, and the balance between imagery and content, informing visual enhancements.
Layout Optimization: Insights were gathered on the layout and presentation of services, providers, and call-to-action elements, guiding improvements to the app's information architecture.
Layout Optimization: Insights were gathered on the layout and presentation of services, providers, and call-to-action elements, guiding improvements to the app's information architecture.
A screen
A screen
B screen
B screen
Refining the designs
Refining the designs
The design of Massage Mastery was guided by the principle of creating a relaxing and intuitive experience for both clients and therapists. Key design elements include:
The design of Massage Mastery was guided by the principle of creating a relaxing and intuitive experience for both clients and therapists. Key design elements include:
Calming Palette:
Calming Palette:
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#FDDCE3
#2B2B2B
#2B2B2B
#FFFFFF
#FFFFFF
Soothing hues and soft gradients to evoke a familiar sense of tranquility.
Soothing hues and soft gradients to evoke a familiar sense of tranquility.
Minimalist Layout:
Minimalist Layout:
Clean and uncluttered interfaces to reduce cognitive load.
Clean and uncluttered interfaces to reduce cognitive load.
User needs:
User needs:
Testing with both types of users: customers and therapists.
Testing with both types of users: customers and therapists.
Updated note taking flow
Updated booking flow
Expected outcome and next steps
Expected outcome and next steps
Massage Mastery streamlines the massage intake process, creates a more personalized client experience and makes massage therapist's lives easier by taking the guess work out of multiple areas of their practice.
Massage Mastery streamlines the massage intake process, creates a more personalized client experience and makes massage therapist's lives easier by taking the guess work out of multiple areas of their practice.
In the next phase of design, I will be following up with qualitative interviews to uncover potential areas for improvement.
In the next phase of design, I will be following up with qualitative interviews to uncover potential areas for improvement.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent
Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Would you like to work together or just say hi? Send me an email :)
Would you like to work together or just say hi? Send me an email :)
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Let's create together:
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Let's create together:
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Let's create together:
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Let's create together:
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Let's create together:
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Let's create together: