Lionheart Wellness
Lionheart Wellness
Lionheart Wellness
April - August 2023 Designer - Team of 1
Original
Redesign
Original
Redesign
Original
Redesign
Original
Redesign
Original
Redesign
Original
Redesign
Time to upgrade
Time to upgrade
When I took on the website redesign for Lionheart Wellness, I thought I was simply updating an existing site. What I didn't realize was that I was about to embark on a journey of continuous learning and adaptation.
When I took on the website redesign for Lionheart Wellness, I thought I was simply updating an existing site. What I didn't realize was that I was about to embark on a journey of continuous learning and adaptation.
First barrier
First barrier
The first iteration was rushed, built on the client's original design and published early. Recognizing the need for a more structured approach, I conducted a comprehensive user experience audit.
The first iteration was rushed, built on the client's original design and published early. Recognizing the need for a more structured approach, I conducted a comprehensive user experience audit.
The hurdle
The hurdle
This audit revealed critical issues in navigation, content hierarchy, and overall usability.
This audit revealed critical issues in navigation, content hierarchy, and overall usability.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent
Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Currents
Polaris
Invent Animate
Competitive Analysis
I researched the three biggest influences/most popular bands of the genre to craft a more familiar experience.
Structure
Structure
Armed with these insights, I tackled the information architecture. I reorganized the content, creating a more logical flow that aligned with user expectations and the client's evolving business goals. This process taught me the importance of structure in enhancing user engagement and satisfaction.
Armed with these insights, I tackled the information architecture. I reorganized the content, creating a more logical flow that aligned with user expectations and the client's evolving business goals. This process taught me the importance of structure in enhancing user engagement and satisfaction.
Ensuring responsiveness
Ensuring responsiveness
As we moved into the second iteration, I implemented responsive design principles to ensure a seamless experience across devices. This was crucial, given the diverse ways users might access therapy information and services.
As we moved into the second iteration, I implemented responsive design principles to ensure a seamless experience across devices. This was crucial, given the diverse ways users might access therapy information and services.
And enter the users
And enter the users
However, usability testing on the high-fidelity prototype revealed another hurdle: 66% of users found the buttons unclear and hard to see, resulting in a low 33% effectiveness rate. This was a wake-up call that even with improved architecture and responsiveness, the details of visual design could make or break user interaction.
However, usability testing on the high-fidelity prototype revealed another hurdle: 66% of users found the buttons unclear and hard to see, resulting in a low 33% effectiveness rate. This was a wake-up call that even with improved architecture and responsiveness, the details of visual design could make or break user interaction.
Button Accessibility
Button Accessibility
Saw and interacted with the button
"I didn't realize that was a button"
Through this process, I learned the vital importance of iterative design and continuous user testing. Each round of feedback provided new insights, allowing me to refine not just the visual elements, but also the underlying structure and functionality of the site.
Through this process, I learned the vital importance of iterative design and continuous user testing. Each round of feedback provided new insights, allowing me to refine not just the visual elements, but also the underlying structure and functionality of the site.
Pulling the rug
Pulling the rug
However, just as we were preparing to launch the redesigned website, an unexpected turn of events occurred. The owner of Lionheart Wellness made the difficult decision to shut down the company. This abrupt ending left me in a unique position - with a fully redesigned website that would never see its intended audience.
However, just as we were preparing to launch the redesigned website, an unexpected turn of events occurred. The owner of Lionheart Wellness made the difficult decision to shut down the company. This abrupt ending left me in a unique position - with a fully redesigned website that would never see its intended audience.
While this outcome was disappointing, it taught me a valuable lesson about the unpredictable nature of client work and the importance of adaptability in the face of unforeseen circumstances. Despite not being able to measure the real-world performance of the new design, the process itself was invaluable.
While this outcome was disappointing, it taught me a valuable lesson about the unpredictable nature of client work and the importance of adaptability in the face of unforeseen circumstances. Despite not being able to measure the real-world performance of the new design, the process itself was invaluable.
Journey over destination
Journey over destination
This experience reinforced that in product design, the journey of improvement and learning is often as important as the final outcome. It highlighted the need to find value in the process itself - the skills honed, the insights gained, and the problem-solving abilities developed - even when the intended end result isn't realized. In the ever-evolving world of design, being prepared for unexpected turns is just as crucial as creating great user experiences.
This experience reinforced that in product design, the journey of improvement and learning is often as important as the final outcome. It highlighted the need to find value in the process itself - the skills honed, the insights gained, and the problem-solving abilities developed - even when the intended end result isn't realized. In the ever-evolving world of design, being prepared for unexpected turns is just as crucial as creating great user experiences.
Cole, CEO
Professional, Collaborative, Above and Beyond Support
Professional, Collaborative, Above and Beyond Support
"Donny helped me redesign my website into a clean and functional masterpiece! He showed up professionally, worked closely with me, and went above-and-beyond to support me and make sure I have what I need. I would recommend him 10 times over!"
"Donny helped me redesign my website into a clean and functional masterpiece! He showed up professionally, worked closely with me, and went above-and-beyond to support me and make sure I have what I need. I would recommend him 10 times over!"
Would you like to work together or just say hi? Send me an email :)
Would you like to work together or just say hi? Send me an email :)
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Let's create together:
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Let's create together:
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Let's create together:
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Let's create together:
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Let's create together:
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Let's create together: